01
Discover
Stakeholder interviews, audience research, competitive analysis and audit of existing materials.
Output: a documented current position with the gaps identified.
Brand & Digital Identity
Build a brand people recognize and remember.
Brand strategy, positioning and visual identity built as the systems that keep your brand consistent across every touchpoint.
What Is Brand and Digital Identity?
Brand and digital identity define how your company is positioned, presented, and experienced across every touchpoint.
It goes beyond a logo. We build the strategy, visual system, messaging, and guidelines that keep your brand consistent as you grow.
What Inconsistent Branding Costs
23%
Average revenue increase attributed to consistent brand presentation.
Demand Metric & Lucidpress, 2016
50 milliseconds
Time users can take to form an initial visual impression of a website.
Lindgaard et al.; Nielsen Norman Group
90%
Organizations reported some level of inconsistency in the materials they produce.
Demand Metric & Lucidpress, 2016
Signs You Need Brand Work
- Your Brand Looks Different Across Touchpoints
- Your Positioning No Longer Reflects Your Business
- Your Teams Lack Clear Brand Standards
- Design Decisions Depend on Individual Interpretation
- Your Messaging Changes Across Teams
- Your Identity Wasn't Built for Digital Experiences
What Brand & Digital Identity Covers
Audience, category and competitive analysis, producing the strategic foundation the identity is built on rather than decorated with.
The claim the business makes, and the evidence supporting it, defined against competitors and validated with the audiences it targets.
Logo, typography, color, imagery and layout systems, designed for the range of applications the brand appears in.
Identity translated into digital components, including responsive behavior, interface application, motion, and accessibility standards.
Documented rules covering usage, spacing, hierarchy, tone and application, written so teams can produce compliant work without asking.
Voice, terminology and messaging architecture, with the language framework that keeps communication consistent across functions.
Application of identity to websites, products, campaigns, and environments, with reference implementations for each surface.
How We Build Brand Systems
Brand & Digital Identity runs Discover and Design on The Pivot.
Application to product interfaces runs through UX/UI Design, and implementation through Product Engineering.
What You Walk Away With
Brand strategy and positioning- Complete visual identity
- Digital identity system
- Brand guidelines
- Messaging and voice framework
- Editable brand assets
- Digital components and standards
See Us in Action
Luxury Real Estate
Turning Website Traffic Into Trust for International Property Buyers
What We Design With
Design and systems
- Figma
- Adobe Creative Suite
- Tokens Studio
Documentation
- Zeroheight
- Notion
- Figma Variables
Motion and presentation
- After Effects
- Framer
- Rive
Research
- Dovetail
- Maze
- competitive and category analysis
Common Questions
It depends on what's changed. We assess your current brand first and recommend the right level of change.
A logo is one asset. An identity is the complete system that defines how your brand looks, sounds, and works across touchpoints.
Yes. We build digital identity systems that can extend across marketing, websites, and product experiences.
Yes. We build clear guidelines and reusable systems so your team can apply the brand independently.
Start With a Brand Audit
We'll assess where your brand stands, identify what's holding it back, and define what needs to change.
Talk to a designer