01
Discover
Existing interface audited, analytics reviewed, and users observed completing real tasks.
Output: documented friction points, ranked by frequency and impact.
UX/UI Design
Interfaces people can use without being taught.
Research, interaction design and design systems, specified properly so what gets built matches what was designed.
What Is UX/UI Design?
UX/UI design shapes how people navigate, understand, and interact with digital products.
UX focuses on structure, flow, and usability. UI brings those decisions to life through visual design, components, and interaction.
Good design makes the right action clear and the experience easy to use.
What Poor Interface Design Costs
88%
Online consumers are less likely to return after a bad experience.
Baymard Institute
$100
Potential return for every $1 invested in UX, according to a widely cited Forrester estimate.
Forrester
5 Users
Can reveal around 85% of usability problems in a focused qualitative test.
Nielsen Norman Group
Signs You Need UX/UI Design
- Users Abandon Important Flows
- Support Requests Keep Repeating
- Your Interface Feels Inconsistent
- Features Are Not Being Adopted
- Teams Spend Time Interpreting Designs
- Accessibility Gaps Are Holding You Back
What UX/UI Design Covers
Interviews, behavioral analysis and task observation, producing evidence about how the interface is used rather than how it was expected to be.
Flows, states, transitions and error handling defined across the full path, including the conditions that get discovered late in development.
Typography, color, spacing, hierarchy and component styling, applied consistently across every screen and state.
Component libraries with defined variants, tokens and usage rules, built to be consumed by engineering rather than referenced from a document.
Interactive prototypes at the fidelity the question require, used to test behavior before development commits to it.
Structured testing against defined tasks, with findings prioritized by frequency and severity rather than by opinion.
WCAG conformance built into components and flows, covering contrast, keyboard navigation, screen reader behavior and focus management.
How We Design Interfaces
UX/UI Design runs Design, Build and Launch on The Pivot.
Product strategy and information architecture run through Product Design. Implementation runs through Product Engineering.
What You Walk Away With
Research-backed design decisions- Clear user flows and interactions
- Tested prototypes
- Scalable design system
- Usability findings and recommendations
- Accessible interface components
- Production-ready specifications
- Editable source files under your ownership
See Us in Action
Technology
Scaling Design Quality Across a Growing Client Portfolio
What We Design With
Design and prototyping
- Figma
- FigJam
- Framer
- Principle
Design systems
- Storybook
- Tokens Studio
- Figma Variables
- Zeroheight
Research and testing
- Maze
- UserTesting
- Hotjar
- Dovetail
Accessibility
- Stark
- axe DevTools
- WAVE
Handover
- Figma Dev Mode
- design token pipelines
Common Questions
UX defines how the experience works. UI defines how it looks, feels, and responds. Strong products need both.
Product Design considers what the product should solve and how it should be structured. UX/UI focuses on turning that structure into a clear, usable interface.
If multiple people or teams are designing and building the product, a design system can improve consistency, speed, and scalability.
It depends on the product and research goal. For focused qualitative testing, five users can reveal many usability problems, but complex products and multiple user groups may require more.
Both. We can provide production-ready designs and specifications or work with our engineering teams to bring them into production.
Yes. Accessibility is considered during design and built into components and interactions rather than treated as a final check.
Design a Better Experience
Let's identify where users struggle and build an experience that works better for them and your business.
Talk to a designer